Zhejiang Yiwu Enbang Daily Necessities Co., Ltd., rooted in Dongyang, has completed the transformation and upgrading from a distributor and brand agent to a self owned brand operator and intelligent manufacturing manufacturer, relying on a small toothbrush. The enterprise relies on precision quality and continuous innovation to create its own toothbrush brand, which sells well both domestically and internationally. It has firmly established itself in the oral care market and steadily grown.

Entering the 15000 square meter intelligent production base of Zhejiang Enbang, 10 fully automated and semi automated production lines are running at full speed, covering the entire production process of injection molding, hair planting, grinding, heat sealing, packaging, etc. Except for end packaging, unmanned production is basically achieved, which is efficient and stable. Here, 400000 toothbrushes and 50000 interdental brushes can be produced daily. On the injection molding production line, dozens of high-end injection molding equipment operate in an orderly manner. New raw materials are fed in from the feeding port, and 16 tooth brush handles can be produced in one go in 20 seconds; In the bristle and hair planting production line, machines are waving their "arms" to carry out grabbing, hair planting, and other work... The product undergoes 21 quality inspections from raw material procurement to finished product delivery, and finally the "Sakura" brand toothbrush enters thousands of households from the workshop.

Being an agent is always subject to others. To achieve long-term development, one must have their own brand. "The founder of Zhejiang Enbang had previously been an agent for well-known toothbrush brands for a long time, accumulating mature operational experience and channel resources. In order to overcome the development constraints of the agency model, the company invested in acquiring the "Sakura" trademark in 2013 and established its own toothbrush brand. In 2020, the enterprise underwent another transformation and upgrading, and Zhejiang Enbang established a factory in Dongyang, completing the growth leap from distributor to brand to independent manufacturer. In 2024, Zhejiang Enbang successfully upgraded its regulations. Last year, the completed output value was nearly 90 million yuan, with an annual production capacity of 150 million units and a stable development trend.

Making a product is simple, but creating a good product and building a strong team are the most difficult. "Enterprise leaders speak out about the core of their business operations. Zhejiang Enbang attaches great importance to team building and product development, with 20% of the company's technical R&D personnel, continuously expanding its professional design and R&D team. Every year, 8% of the revenue is used for research and development, with over one million yuan invested in mold research and development alone, ensuring an average annual iteration rate of 20% for products. Currently, we have 58 design patents. Enterprises have successively launched multiple series of toothbrushes for adults, children, and medical use, relying on differentiated designs such as soft bristle brush heads, antibacterial bristles, and differentiated care to meet the oral needs of different groups of people. All new products have undergone 30 simulation tests, and the company's internal control standards are higher than the national standard, creating high-quality products with strict quality control.

High quality products and innovative capabilities help enterprises connect with the global market. At present, the "Cherry Blossom" toothbrush has entered into online and offline platforms such as Wal Mart, Zhao Yiming Snacks, People's Pharmacy, JD, etc., and simultaneously carried out private brand sales and OEM customization business. With high cost-effectiveness and good reputation, the company's foreign trade business has grown rapidly, and its products are sold to 26 countries including the European Union, Southeast Asia, and Russia. Last year, the shipment volume of foreign trade reached 2 million units. In the first half of this year, the shipment volume of foreign trade exceeded 4.5 million units. In the past two years, enterprise orders have experienced explosive growth, with sales of nearly 90 million yuan completed last year. As of now, the company's sales have increased by 40% year-on-year. This year, the company is expected to achieve a revenue target of 100 million yuan.

In response to the significant increase in orders in the market, Zhejiang Enbang continues to promote intelligent upgrading of production capacity. At the beginning of this year, the company added 18 sets of production equipment and upgraded the core processes of injection molding, wool planting, and packaging in all aspects. The new fully automatic integrated packaging machine significantly reduces manpower, requiring only 2-3 people for inspection to complete the original 8-person workload, ensuring continuous production of large orders. "Wal Mart and other major customers have strict requirements on product quality and packaging precision, and intelligent transformation can not only speed up, but also stabilize quality control." Shi Xifeng, a Changshi from Zhejiang Aobang Factory, said that after the improvement of equipment transformation, the monthly production capacity increased from 3 million to 6 million, and the order delivery capacity increased significantly.

When it comes to long-term planning, the person in charge stated that in the future, the company will continue to promote the iteration of intelligent devices, introduce high-density hair planting machines, and strive to increase production efficiency by another 40%. At the same time, expand product categories, establish a dedicated dental floss workshop, lay out toothpaste, dental irrigators and other products, and improve the overall oral care matrix for all categories. Enterprises will leverage the leading siphon effect to drive the development of the local oral care industry in Dongyang, forming an industrial cluster through precision manufacturing and innovative design.